As outstanding as our copywriting is at GWS, a picture is still worth 1,000 words… which is why our graphic designers are worth their weight in gold. Graphic design has always been one of our strong points, both in terms of print design and digital.We pride ourselves on the visual look and feel of our websites, brochures and press & magazine ads. Our logos, stationery and other aspects of our corporate design are arguably second to none.
Our graphic designers will brief you and help reinforce your brand from a Business Card to a Billboard, from a one-off sign to a 128 page catalogue. Also, we’ll offer you a choice of options and show you how your corporate design has logically progressed, and how your logo has evolved.
Furthermore, unlike other graphic design companies, our designers are strategy-driven.We’ll provide a range of creative solutions that will communicate your defined marketing message succinctly and on point.
Whereas some marketing agencies believe they can make do without professional copywriting (“Any fool can write, can’t they?”), GWS understands that a good copywriter is indispensable.Our copywriters are excellent salespeople, only they use the written word to do the selling.This could be on a website [see Website Copywriting], in a press or magazine ad, brochure, letter, direct mail piece, eDM, white paper, blog article, or any other medium.They write persuasively and succinctly, with precisely the right tone of voice to appeal to their target market.They also have the rare ability to fully engage the reader, wouldn’t you say?Furthermore, they are devilishly handsome, impossibly charming and witty, and until this very moment have never been known to stretch the truth.
As you will discover when you read our blog entitled: “Top Tips from our Copyright Expertise”, all our writers need is a comprehensive brief detailing the benefits of your product or service and an insight into the personas of your primary audience – and they’re away.
We have a dedicated team of copywriters having many strings to their bows. They delight in coining distinctive new business names for companies and their products, creating brand promises (also known as positioning statements) and generally coming up with great marketing ideas.
If you need something professionally written, from a brochure to a website, our copywriters will really make it ‘sing’. For expert copywriting, call GWS on +1 844 442 4040.
Like websites, every company should have a brochure that they use to represent their business.Even in the digital phase, it’s not enough to exist solely online, brochures are still very important tools in your marketing armoury.For starters, there is no better face-to-face connection between yourself and your customers. A well designed and well written corporate brochure makes you look more professional and businesslike.
Your prospects don’t need to look at your website (although they will); they can quickly and easily flick through your brochure and absorb its contents and discover your brand.
GWS understands that the more points of contact you have – at least 7 – the better it is for your customers to come to trust your company – and a professionally designed brochure is an excellent touch point.Your customers will read more about you and be able to make a more informed purchasing decision as they move from the awareness stage into consideration and then decision. Brochures are a must for new business pitches, and a proven ‘leaving item’ for seminars, workshops and tradeshows.
Whether your business needs an impressive Corporate Brochure with genuine ‘thud’ factor, a Product Brochure that will act as an ongoing silent salesman, or a one-off Sales Brochure (featuring a compelling offer and a strong call to action), GWS are your ‘go to’ marketing experts.
Call us now and speak to the team about your new brochure today. Or simply complete and send our form right now.