Content Marketing

You already know that you want to use Inbound Marketing as your core strategy. It’s powerful. It’s effective. And it’s proven to reduce your cost-per-sale. The question is, how do you get the well-written, well-designed content you need to power your campaigns? You’ve found your answer, right here, at Sognare. The team at our Pune Content Marketing agency has the knowledge, the experience, and the expertise to develop and implement a strategy that connects you withmore potential buyers and brings them through your sales funnel to the point of decision.

How does Content Marketing work?

There are all kinds of people out there that you can help. They have:

  • • Problems that you can solve
  • • Pains that you can take away
  • • Dreams that you can fulfil
  • • Objectives that you can help them to reach, or
  • • Concerns that you can soothe.

A clearly defined and properly implemented Content Marketing strategy connects you with these people. It puts you in the game, right at the front of the pack.Social media posts, newsletters, blogs, case studies, videos, white papers, infographics and eBooks are just some of the tools we use to tell your story.

How we create a quality Content Marketing strategy

We, at Sognare, consistently produce relevant, high-quality content offers that speak to your potential customers about their needs at every stage of the journey. That’s just one sentence but it says a lot of important stuff, so let’s quickly unpack the key points to understand how we approach things:

1. We do it consistently

Before digital marketing trees were felled every day to make paper for the and sometimes (but rarely) third issue of a newsletter, before the whole idea petered out and everyone quietly shuffled back to their desks. Now, with digital marketing, everything has changed. People are still the same. As always, everyone is great at starting shiny new things.

That’s why you need Sognare as your content marketing agency to be on the case now. We have the systems and processes to make sure the digital content need to power your campaigns will be created consistently. Google will notice it. Your potential customers will notice it. Your sales team will notice it.

2. We make it relevant

A profitable Content Marketing strategy isn’t about you and what you do. It is about your potential customers, and what they want to achieve. To get inbound traffic, your content must focus on the needs, questions, concerns and objectives of the people you want to do business with but writing this type of content isn’t easy to do. Here’s when Soganare helps you out. You know your products and services very well however your potential customers are not where you are. That’s because they don’t know what you know, don’t understand what you understand and are still figuring out up from down. Your in-depth knowledge makes it very difficult for you to look at your products and services through the eyes of your potential customers. As a content marketing agency, we see this over and over.

A tremendous part of the value you get from us as your Content Marketing agency is our ability to ask the right questions. Our writers are experienced and they know how to dig deep to find out what your potential customers don’t know and what they want to know. From there, we craft the helpful, relevant information you need to draw potential buyers to your site, engage them for longer, and nurture them until they are ready to work with you.

Before your potential customers are ready to spend money with you they need reassurance, need to feel that you know your stuff and that you won’t rip them off or let them down. Putting any irrelevant content and sending out emails not carefully crafted are making you lose your valuable customers. Here we, Sognare, comes into picture as the writers and designers at Sognare sincerely, genuinely care about the quality of output because understand your brand.We do our best to make every piece of content a winner, showing your expertise and helping you to win the trust of your potential customers. You get such great value because the content we create lasts, in many cases for years. It increases your ROI, and ensures that you have a strong, competitive advantage.

Why Sognare?

A well-placed website content marketing helps you to keep customers coming back to your site repeatedly. Brands who do content marketing well enjoy customer loyalty.After partnering with us to develop a content marketing strategy, we begin with in-depth research to understand functioning of your business. This is followed by syncing up with your marketing team to understand your vision and goals. We also study your existing marketing plan, so we understand the existing feedback and channels used to get maximum ROI.

Based on our research, we plan and develop a content strategy from the scratch that is linked with your business objectives. We ensure that brand is reflected in the content we market on the online space. It should give you a clear lead compared to your competition when it comes to online content creation.

Being a leading content marketing agency, we understand that an overall marketing strategy does not end with just listing the products and services, or weird ideas to sell them. We emphasis equally on understanding what are the decision-making factors for your end user that leads into a successful brand backed by a solid line of ever growing sales. From a seller perspective, we need to know what appeals them, their genuine feedback, how do they reach you, factors influencing their buying decisions, different segment of buyers.

Once we know the variables of your buyers, we need to gauge on how to reach your target audience. The right communication path in a subtle manner is digital PR. It can be further accomplished by blogging, social media launches, community engagements, sponsored events and promotions etc.

Such an initiative helps your brand connect to your target audience, both online and offline. The blogging and media community would prefer and understand your brand giving a better review ending up in better brand visibility.

Talk to Sognare

No matter where you are located, Sognare’sPune based team is here to help. We welcome your call on +1 844 442 4040 or you can click here to shoot us a message via our Contact page. We’ll explore ideas, look at your competitors and see what we can see to set you on the right path. From there, if you feel comfortable with our approach, we’ll come back to you with a proposal to build the responsive, well-designed website you need to speaks to your potential customers and convinces them to work with you.